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Integrated Business Perspectives_Mini Case 4

Integrated Business Perspectives_Mini Case 4

Q 1. What is the key managerial decision faced by HuStream? What adjustments need to be made inside HuStream in order for it to adequately execute that decision?

Q 2. What is HuStream’s current target market? How is it being reached? 3. What would be HuStream’s new target market? Propose some specific marketing strategies for HuStream to use if the company decides to pursue a new market.

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The chief managerial decision that HuStream experienced is that whether or not the hired consulting team’s suggestions to give them a new model of business is to be accepted. This decision is not simple for the firm as the entire business success relies on this decision. HuStream is lying in the central position of the decision whether or not the current model of business would be improved or altered. A platform that is cloud-based is currently used by the company due to which a convenient and easy access is permitted to customers to do what is required of them. A platform that is based on the cloud can be regarded as a system in which applications of software in an environment made up of services of utility cloud can run in an abstract environment logically.